With a fan base across the globe, West Ham chose OCS to co-ordinate and distribute the 2011 replica kits with a day-definate target of July 27th, wherever in the world fans may reside.

July 27th 2011 - release day for the 2011/12 season West Ham United home kit.

Available for pre-order for several weeks in advance, Wednesday July 27th was the day when West Ham fans around the world looked forward to getting their hands on the new season's shirt design

OCS Regional Operations Manager Adrian Yates:
"By processing the orders as they were made by the fans and moving the shirts around the OCS Network in advance, we were able to manage the huge volume very efficiently. Each delivery depot could prepare in advance to ensure routes were planned and resources available to ensure fans weren't disappointed. Despite the large number of private address deliveries, with the challenge of absent consignees, well over 90% of fans received their order on July 27th - Worldwide"