Bridging Language Gaps: OCS Worldwide Enhances eCommerce for Global Retailers

In an increasingly interconnected world, seamless international trade relies heavily on overcoming language barriers. OCS Worldwide is stepping up to this challenge, particularly for retailers looking to expand their reach into Asian markets, with a unique solution that respects local heritage while streamlining global logistics.

The company has introduced an innovative approach to handling eCommerce orders from Japan, incorporating Romaji into its international language model. Romaji is the transliteration of Japanese using the Latin (or Roman) alphabet. While not a writing system itself, it serves as a method to represent Japanese sounds using the familiar English alphabet.

OCS Worldwide has ingeniously adopted this principle for eCommerce orders received in Japanese script. This means that international data is processed and represented in English, while the actual parcel label is generated in Japanese. This dual-language approach ensures that UK retailers can easily manage their orders in a familiar format, while Japanese delivery personnel receive labels in their native language, guaranteeing a smooth and efficient delivery experience.

Tim Jones, Managing Director at OCS Worldwide, highlighted the significance of this development: “This is a great opportunity for UK retailers with a large customer base in Japan to work with the Japanese language to increase orders and provide a great delivery experience, supported by labels in the language at the point of delivery.”

The company’s commitment to bridging language gaps extends beyond Japan. OCS Worldwide is actively implementing similar solutions for other languages that utilize non-Roman characters, including Korean and Traditional Chinese. This proactive approach demonstrates their dedication to facilitating international trade for businesses operating in diverse linguistic environments.

Furthermore, OCS Worldwide is enhancing the overall online customer experience with its dedicated returns portal, which is translated into the main European languages. As Jones noted, this helps “promote a better online experience at all touch points,” ensuring that customers feel supported throughout their entire purchasing journey, from order to potential return.